Privacy & Cookie Policy
Last Updated: 9 October 2025
1. Introduction
This Privacy & Cookie Policy sets out how SmartDontics Orthodontic Practice (“SmartDontics”, “we”, “our”, “us”) collects, uses, and protects personal data obtained through our website and related digital platforms. SmartDontics operates from 8 Central Parade, St Mark’s Hill, Surbiton, Surrey, KT6 4PJ, United Kingdom, and is owned and managed by Dr Darsh Patel – Specialist Orthodontist. We are committed to safeguarding your privacy and complying with UK GDPR and related laws.
2. Data Controller
SmartDontics Orthodontic Practice
8 Central Parade, St Mark’s Hill, Surbiton, Surrey, KT6 4PJ
Telephone: 020 8399 6333
Email: hello@smartdontics.com
8 Central Parade, St Mark’s Hill, Surbiton, Surrey, KT6 4PJ
Telephone: 020 8399 6333
Email: hello@smartdontics.com
3. Information We Collect
Identity Data, Contact Data, Health-Related Data, Communication Data, Technical Data, Usage Data, and Marketing Preferences.
4. How We Use Your Personal Data
Please note that we cannot be responsible for the content of external websites. We do not control the setting of cookies of other websites, so we suggest you check the third-party websites for more information about their cookies and how to manage them.
5. Lawful Basis for Processing
Contractual necessity, legitimate interests, consent, and legal obligation.
6. Data Sharing and Third Parties
We may share your data with trusted partners such as Boxly, OrthoBridge, Google, Meta, or Dental Monitoring – all bound by confidentiality and GDPR compliance.
7. International Data Transfers
Where data is transferred outside the UK/EEA, appropriate safeguards such as Standard Contractual Clauses are used.
8. Data Retention
We retain personal data only as long as necessary to fulfil service and legal requirements.
9. Data Security
We implement appropriate measures to protect your data against unauthorised access or misuse
10. Your Data Protection Rights
You have rights to access, rectify, erase, restrict, object, and port your data. Contact hello@smartdontics.com to exercise your rights. You may also complain to the ICO (www.ico.gov.uk).
11. Cookies
SmartDontics uses essential, analytics, and marketing cookies. You can manage or disable cookies via your browser settings.
12. Marketing Communications
We only send marketing materials where consent has been provided. You may withdraw at any time.
13. Updates
We may periodically update this policy. The latest version will always appear on our website.
14. Contact Information
SmartDontics Ltd
8 Central Parade, St Mark’s Hill, Surbiton, Surrey, KT6 4PJ
Telephone: 020 8399 6333
Email: hello@smartdontics.com
8 Central Parade, St Mark’s Hill, Surbiton, Surrey, KT6 4PJ
Telephone: 020 8399 6333
Email: hello@smartdontics.com
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